Privacy Policy

Privacy Policy               

Alive Leisure (We, our and us) are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purposes of this Privacy Policy, "personal data" means any information in our possession from which you can be identified.

For the purpose of the Data Protection Act 1998 (the Act), the data controller in respect of your personal data is Alive Leisure, a company registered in England and Wales under company number 8735413 and having its registered office at Lynnsport, Greenpark Avenue, King’s Lynn, Norfolk PE30 2NB. We are entered in the Information Commissioner's Register of Data Controllers with registration number ZA060815.

Information we may collect from you

We may collect and process the following personal data about you:

  1. Information that you provide by filling in forms on our site (our Site). This includes information provided at the time of registering to use our Site, subscribing to any service, posting material or requesting further services. We may also ask you for information when you report a problem with our Site.
  2. If you contact us, we may keep a record of that correspondence.
  3. While you do not have to respond to surveys that we produce, if you choose to do so we may keep a record of the responses you provide for our research purposes.
  4. Details concerning your visits to our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access.

Where we store your personal data

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site. Any transmission is therefore at your own risk. Once we have received your information, we will keep it secure by taking appropriate technical and organisational measures against unauthorised or unlawful processing, accidental loss, destruction and damage.

How we use your information

We use the information we hold about you in the following ways:

  1. To ensure that service content from our Site is presented in the most effective manner for you and the device from which you access our Site.                 
  2. To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  3. To carry out our obligations arising from any contracts entered into between you and us.
  4. To provide interactive features of our service when you choose to use them.
  5. To notify you about changes to our service.

We and/or selected third parties (namely, other voluntary and charitable organisations)] may use your personal data to provide you with information about goods and services which may be of interest to you if you have provided us with your consent to do so.

If you are a new customer, we (and/or the third parties mentioned above) will only contact you for marketing purposes by electronic means if you have consented to this on the registration form you completed when you first signed up to our services. If you do not want us to use your personal data in this way, please ensure that you tick the relevant box on the registration form. If you do not wish to be contacted by third parties, please do not opt in to receive such communication.

If you are an existing customer, we will only contact you by electronic means (e.g. telephone, e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

If you have changed your mind about being contacted for marketing purposes please contact us at to change your preferences.

Disclosure of your information

We may disclose your personal information to third parties:

  1. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  2. If our business or substantially all of its assets is acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
  3. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us, our customers, or others.

Subject access requests

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request that you make may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Should you wish to make a subject access request please write to Jan Clay, Company Secretary, at Alive Leisure, Greenpark Avenue, King’s Lynn, Norfolk PE30 2NB. You may wish to use the form below to make a subject access request, however this is not compulsory.] Please ensure that you provide a suitable form of identification, preferably photographic and showing your signature. 

We will aim to comply with subject access requests as soon as possible and in any event within 40 calendar days, by providing you with a copy or summary of all the personal information that we hold.

PDF icon SAR_template_form.pdf

Use of cookies

A cookie is a small file of letters and numbers that we put on your computer, phone or other device that you use to browse our Site, if you agree. Cookies have many uses, but fundamentally they are used to store information about your visit to our website.

We encourage you to accept the cookies our website uses as they help us to improve the user experience for you and many others.

Cookies we use

We use two types of cookies on our website:

  • Session cookies -  These are temporary cookies that are deleted after each time you visit our Site.
  • Persistent cookies -  These remain in place on your device after your visit to our Site, to allow your preferences or actions to be remembered.

EU cookie directive

From 26 May 2011 a new European Union directive required all websites to gain the consent of our users to download cookies on to their machines. On 24 May 2012, the Information Commissioner’s Office (ICO) released new guidance which said that a website can operate with cookies through ‘implied consent.’

Implied consent

There are various methods available to use to gain users consent but we consider these solutions as obtrusive. We want our users to find information and services quickly, and following the ICO’s May 2012 release, we have taken the decision to promote how we use cookies on our website and provide you with enough information to control your own settings.

Implied consent means that by using our website, you agree to cookies being set. If users want to disable cookies, this policy talks you through how to do this.

How to disable cookies

If you do not want to receive cookies from our Site, you can change your cookie settings under the privacy settings in your browser options. Under your browser settings you can also delete individual cookies or any cookies that your browser has stored.

The following links provide further information in relation to cookies generally, and on how you can change your settings, depending on which browser you use:

You can find more information on how to delete and control cookies at

If you set your browser to refuse cookies, please be aware that there may be functionality issues on our Site and other websites which may result in the sites not working.

Use of IP addresses        

When we collect IP addresses it is only for system administration and to monitor the use of our site. Our IP link does not provide personal identification and so your use of our Site will remain anonymous.

Links to other websites

Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and we do not accept any responsibility or liability for such policies. Please check these policies before you submit any personal data to these websites.

Changes to our privacy policy

We may revise this privacy policy at any time by updating this page. You should check this page from time to time to review the current privacy policy because it is binding on you,


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to